I was poking around on ti.com today, and I was pleasantly surprised as I noted two product families that are now public. The datasheet and user-guide dates are not super-new, but there has been little fanfare and somehow I missed it. Maybe the reason is because I've spent the last 6 months working mainly on Cortex-M. But anyway...
1. RF430F5978
I have been working with this for a long time, in private (i.e. there are libraries and board support in OpenTag). It's really cool, because it combines a CC430F5137 with a 134kHz passive RF IC. One cool app you can do with it is wireless charging, but really there are all kinds of cool apps that combine passive RF for localization with long-range active RF for data backhaul.
2. RF430FR15xH
This is an NFC chip with a small FRAM MSP430 built right in. I have not used it, but I love NFC so it can't be bad. 