Voltage regulator 12vdc to 3.3vdc

What are y'all using for a voltage regulator from 12vdc to 3.3vdc. It is going to be an automotive feed so I'm looking for something with a 25 volt ceiling at least to handle the noise from the alternator. Through hole for now...

http://www.mouser.com/Search/m_ProductDetail.aspx?Texas-Instruments%2fUA78M33CKCS%2f&qs=0O%2fZFlpUpJW16wrDG1C6LA%3d%3d

Something like this has crossed my mind but am wondering how much heat I'm dumping off of it.

Thanks!